When it comes to casting people with disability in advertising campaigns, casting directors are still casting them based on their disability, not their ability to perform. In most cases keeping them ‘off books’ until a person with disability is requested. The truth is, people with disability deserve to be seen just like everyone else. But, the traditional casting process was standing in the way. We needed a new way to empower talent with disability to be seen for who they truly are.

We harnessed the world’s largest entertainment platform, TikTok, turning it into the world’s first open source casting channel for talent with disability, giving people with disability control over how they’re presented in their casting, meaning they could be considered based on their talent and ability to act, not their disability. Enabling brands, agencies and casting directors to find and cast this incredible talent. By bypassing an outdated system that wasn’t built for people with disability, we have created a new casting process that shows the true talent of people with disability.